Monday, 22 October 2012

Representing Conformity

The Concept

For the brief of The Emperor’s New Clothes, I want to focus on the social conformity that overshadows the Emperor in deciding to allow others to judge his new suit before him, to ensure it met the standards of those whose opinions matter most to him. Ultimately, the power of persuasion is manifested within the story illustrating a desire for acceptance as the Emperor is gripped by his overwhelming need to meet expectations that are created by imposed conformity.

This is a shared attitude in today’s society as many follow what they believe to be the norm and again, this is evidently shown in the story by creating a core emphasis on the word ‘stupid’ and the constant private questioning towards the substance of the suit. Although every character in the story displayed great hesitance illustrating a lack of intuition when viewing something that never existed, due to suggestion and the fear of being classed as ‘stupid’, people chose to follow the majority influence. Majority influence plays a massive factor in social conformity as people strive to gain acceptance and approval from others and therefore sacrifice their own opinions. This attitude can be evidenced when the Emperor believes everyone else to be able to see the suit and pretends to have this ability also. This demonstrates that this powerful character is easily persuaded and this is subsequently counteracted by the innocent child who is seen to be free of expectations, and therefore unafraid of speaking the truth and having his opinions heard. The innocent child could be seen as portraying those who chose not to participate in conformity and value individuality, but in relation to this story, individuality can come with consequences as the child is shunned before his remarks are accepted as being the truth.
Fundamentally, I aim to highlight the power of social conformity and how this can affect the way in which a person can lose sight of their own identity through their need to conform to fit in with others. This relates to the ‘invisible suit’ being non-existent and described as ‘nothing’ as society yields under the unspoken pressure to conform and follow the majority.

Representing Conformity

Relating to my concept, i want to look into objects or methods which may depict conformity through connotations or symbolism by firstly looking into which things I would instinctively relate to conformity:
  • Credit cards - objects we conform to through suggestive selling techniques
  • Bricks- building structure into our lives through conventional living
  • Dominoes- illustrating the chain reaction which occures when an individual yields to group pressure.
  • Mobile Phones- technology advances encourage us to conform to have 'the best' form of communication available, not what is neccessarily needed.
  • Lego - lego could represent the mould that those with power over society try to create and relates to children being influenced by 'structure' at an early age.
IDEA
 
I want to focus on the idea of using dominos to portray conformity as I feel this would demonstrate the effects of conformity in a way which an audience can relate to due to the simplicity of the subject matter. I want to firstly start by using dominoes to represent the impact that conformity has on us as a society by demonstrating the chain reaction that occures when an individual yields to group pressure.
The name ultimately derives from the Latin dominus, meaning "lord" or "master."

Master has connotations of power and therefore portrays the informational conformity which is displayed within the short story as we look to people with power to gain answers. The government could be represented by one singular ‘master’ domino and society represented by the rest that are falling due to the influence they have.
Dominoes also maintain an unvaried design and all in the set are indistinguishable, either blank or having some common design which relates to the lack of identity an individual can suffer form due to following the crowd.

Generic – the way we all become when we conform to fit in with the rest of society.
Indistinguishable – no real identity can be seen as we all have the same opinions and attitudes.

Aim and objectives of dominos;

·         to block opponent (obstructing individuality)

·         create equal values (conforming to correspond with others)

Overal signifiance of the dominoes
Dominoes are a generic game which relates to the theme of conformity as this is what we eventually become by conforming to fit in with the rest of society. Their overall appearance also relates to this idea as the back is indistinguishable with no real identity. This then relates to conformity as we all lack identity as we all adapt to the majority influence and have the same opinions and attitude. The overall objectives of dominoes further relates to conformity as the aim is to block the opponent therefore obstructing individuality, and to create equal values which therefore relates to conforming to correspond with others. The effect that the composition of upstanding dominoes  or regimented stance of dominos can have could characterise the impact that conformity has on us as a society by demonstrating the chain reaction that occurs when an individual yields to group pressure and the restricted structure that it also creates.  
 
 

Conformity Artists

Gordon Ferguson

"Gordon Ferguson's art practice is largely concerned with producing sculptures and installation works in gallery situations. He has completed a small number of public sculpture commissions and has an interest in public art and public spaces. One of the fundamental drivers in his work is a desire to understand context and to find a means of entering into it on its own terms, not necessarily his. Ferguson does a lot of work with manufactured consumer objects and constructed environments. His approach is to study their nature in order to intereact with them based on their history, use-value and/or physical nature in order to reveal something about their agendas and position in the world. Ferguson looks carefully at the endless variety of simulations and fabrications that people construct to provude a sense of focus, purpose and cultural richness in an otherwise chaotic world. Hes interested in corporate behaviour, conformity and hierarchies of value in capitalist culture. One of his current interests is using commercially produced objects, materials and images to examine the attitudes and behavior of the people who made them. Design, fashion, language, tools architecture, furniture and advertising are all embedded with cultural clues. He recently stated, " It seems to me that one can learn a lot about people's values and how they think by looking carefully at the things they produce and consume."
 


This piece reminds me of a demolition which suggests the destruction which engulfs our lives by only focusing on the things which we deem to bring order and structure. The composition of Ferguson’s installation illustrates a build-up of debris, made up of what appears to be concrete. This could be representational of the accumulation of things which we conform to in our daily life to bring organization into our surroundings but by breaking up the concrete, he is suggesting the idea of non-conformity as we all end up with the same values and agendas. The composition also looks into hierarchy as there is an overruling point at the top, with a vast amount of debris at the bottom, illustrated again through the use of concrete which we know to be used to structure our homes therefore representing the structure we follow in life. We conform to this overruling structure in order to fit into the mountain of concrete fragments, all looking the same with the same intentions. I feel this installation to be hard hitting and the idea of conformity is apparent due to its association with structure, and feel that the chosen material to coordinate well with this idea due to its density and mass. This relates to the ignorance of society as we continue to conform to fit in, and the multitude of people that follow this as they believe it to be conventional and therefore less trouble to follow rather than be different.
Gary Deirmenjian
“As an artist and citizen, as a partner and father, as a human being … I object to your ways, you regulating priests of caution and conformity."
“Superficially speaking the work takes its form and language directly from the actual warning signage developed and used extensively by Sculpture by the Sea. However to the artist it represents not only a site and event specific proposition but more significantly, a personal protest against what is quite simply a "sign of the times". How is one able to do anything anymore? Gary has been a judge of Sculpture by the Sea and has exhibited there as well as being commissioned to present work in Sculpture by the Sea in Denmark. Once a believer I now rest my faith in uncertainty. There's been a lifelong personal struggle towards a firming appreciation of our oneness as a single species, and of our extreme smallness in the context of a humming, vast and indifferent universe. The understanding that ours is a momentary existence on a speck of dust adrift in boundless space, has gained considerable density. The tension between the felt sublime of this base truth and the many ways in which we are ushered away from knowing it fully, is somehow what surges the work. The core interest lies in the tidal mechanisms of social conditioning and one’s place in the given oceans of unquestioned attitudes and mass acceptance. The work in turn finds inspiration in the ever enduring and conquering individual, of any time and place, who has come to see beyond the assumed certainties.”


This piece creates a bold statement as it reveals a truth which usually goes unspoken and unnoticed. We are given instructions in life to which we follow without question, for example in art galleries we are told not to touch the artwork and out of respect, we follow this. It shows the obedient nature we have as a society and because we are given instructions, we feel that it is expected of us to follow them. Anyone who doesn’t is portrayed to be a nonconforming and an outcast to society. The installation highlights how in conventional lifestyles, we follow what we assume to be the right thing to do and what is expected of us. The installation makes the instruction in bold, as the sign is not asking us not to touch, it is telling us. We are told what to do all throughout life and due to mass influence, we follow these commands in order to gain acceptance and obey the structure which is set before us. I feel this piece encourages us to go against what we are told to be natural due to the placement of the sign, as the landscape looks un-corrupt and but with the positioning of the instruction in the middle, it makes it look unnatural and irregular. This is obviously what the artists beliefs are, as he feels we are all corrupt into thinking we are obliged to follow the instructions of society, although we are all unique and by simply following, we are falling into the conventions of humanity.

Jackie Braitman
“My artwork explores the relationship of motion and emotion. I work in series; each series within this infinite topic explores different aspects of motion or tension. Since late 2006 I’ve been developing a sculptural language that uses clean architectural forms to reference the human figure in motion -- a language that encompasses figures in tension, at balance and out of balance as individuals wrestle with emotion and conflict. The Couples series investigates how small changes in body language in combination with colour communicates our emotions. The initial pieces in the series were all couples -- hence the name. Later pieces also included groups.
Since late 2006 I’ve been developing a sculptural language that uses clean architectural forms to reference the human figure in motion -- a language that encompasses figures in tension, at balance and out of balance as individuals wrestle with emotion and conflict. Each piece is one-of-a-kind.”
 
This piece is another take on conformity from a sculptural glass viewpoint. I particularly appreciate the way the glass is slightly tilting in on the middle piece of glass, almost to suggest that they are all relying on that singular piece in order to seek direction. This then relates to the concept of conformity as they are all imitating this same tilt, and all mimicking the appearance of the central glass as they are all blue but replicated in differing shades. Personally, I feel that this illustrates how due to conformity, we are all ending up the same as the person next to us and seek acceptance from those who we deem to be the in control of the hierarchy that we conform to in order to feel structurally sound. This piece could also suggest non conformity as there are an odd number of glass panels, which could suggest rejection as the other two ‘couples’ of glass panels are singling out the one which hasn’t conformed to fit a partner therefore it cannot be a couple like the other two. These series of glass sculptures are referred to as couples and the composition could also suggest the emotion of tension due to their twisted appearance, which we all know isn’t necessary the glass’s natural state. This emotion can be experienced by those who do not conform as they are shunned from society as they exist out with what is considered acceptable.
Richard Deon
“Richard Deon’s work is deeply inspired by his childhood education when he was taught history from outdated American social studies textbooks that included illustrations reflecting the so-called “consensus history” of the 1950s in the United States. A major influence for the artist has been the book Visualized Civics, published to teach – through illustrations and text – social behaviours and concepts to the young generation of American citizens of the time. Through Deon’s contemporary use of imagery found in Visualized Civics, the original scenes from the book lose their rational, didactic meaning. What remains are isolated figures and structures assembled into new scenarios through visual and conceptual collages that can be defined as a sort of social surrealism. Deon’s works reflect a language based on recursive imagery, and while always identical in form, the key figures change meaning in relation to the context of each new work. The conformity promoted in the 1950s through familiar and reassuring images is deconstructed in Deon’s work and represent paradoxical conditions of today’s society, where relativism and individualism have become the new and uncertain principles of our lives.
 
This piece makes me think of paper aeroplanes which we can see to be playing with the iconic figures of power from his childhood which started the era of conformity. From the placement of the figures, it suggestively incorporates how things associated with kids are manifested into powerful figures, combining the two to create juxtaposition. This combination suggests that from a young age we are taught to follow instructions dictated to us, but it is concealed in a way that we fail to recognize this due to its suggestive approach taught to us.  The planes are hanging up so high, they are almost touching the ceiling, implying that  these powerful bodies believe their views to be of upmost importance but as they have been merged in with toys, their power is turned into mockery. The series of artworks portray that times may change, but the corporate culture we are fed stays the same, forever condemning society to conform to fit in with their political structure. The conformity promoted in the 1950s through familiar and reassuring images is deconstructed in Deon’s work and represents paradoxical conditions of today’s society, where relativism and individualism have become the new and uncertain principles of our lives. Conformity is where we believe structure to lie, and being different results in us being faced with isolation and rejection from the rest of civilization who chose to follow rather than dictate.
 
From researching into artists who have also looked into the theme of conformity, i feel that the ideas represented in Gary Deirmenjian's work to be of most relevance to my own, which reflect on the rules of society which we follow unquestionably, yet feel the aesthetics of Jackie Braitman are more appealing to me. I feel the solif rectangular shapes reflect conformity as I discovered on a previous project that rectangles are the most commonly used shape. I also like the regimented stance the pieces of glass have, with the slight curve which creates tension within the piece. Overall, i feel as if i can progress onto writing my concept down which will undoubtedly develop over the course of the project, in reflection to chosen materials and subject content.
 


 
 

Developing The Idea...

The idea I have chosen to take forward is Conformity and from deciding on this, I began researching into conformity to enable me to gain a deeper understanding of its definition and the different types of conformity that exist.
From my research, I found that informational conformity can be seen within the short story which is defined as:
  • This usually occurs when a person lacks knowledge and looks to the group for guidance.
  • Or when a person is in an ambiguous situation and socially compares their behaviour with the group.
  • This type of conformity usually involves internalisation- where a person accepts the views of the group and adopts them as an individual.
Conformity to me can be simply defined as being influenced by external factors which then as a result, causes an individual to follow the majority.
 
Relating to the different types of Social Conformity, i feel that informational conformity is evidenced within the story concerning the Emperor as he lacks the intuition and the self knowledge to realise that there is no such cloth in the world that cannot be seen by those branded as 'stupid' and by sending his associates to see the cloth before him, he is evidencing his reliance on the group for guidance. He then accepts the views of the group and pretends to see the cloth which does not exist therefore falling under the category of informational conformity.
 
"They want to do the right thing but may lack the appropriate information. Observing others can provide this information. This is known as informational conformity."
 
Next steps:
 
I now want to look at artists who also look into conformity and how they have this interpreted this important issue to help with inspiration and also more knowledge on the many ways this can be translated through an artwork.
 
 
 
 

First post of Third Year!!

I have been so busy with the first new brief of third year, that I have neglected my blog! The brief we were given focused on the short story named 'The Emperor's New Clothes' and since I had never heard of this story before, it enabled me to interpret it from a completely fresh viewpoint.
With this in mind, I firstly began by printing off the story and highlighting certain quotes which appeared to have a deeper meaning. I then began to analyse the quotes which enabled me to establish the repetition of particular words as well as linking connotations.
I then moved forward by establishing my initial ideas by reflecting on the analysis of the tale and uncovering the moral stories which I felt could be seen within it. My intitial ideas consisted of:
  • Failure to say what we really think
  • Ignorance
  • Deceit of others
  • Only the uncorrupted speak the truth
  • Innocence provails
  • Reliance on others opinions
  • Exploitation
  • Emphasis on hierarchy
  • Taboo subjects
  • Expectations and Assumptions
  • Emphasis on form rather than substance
  • Imposed/Social Conformity
  • Power of Suggestion
  • Vulnerability
  • Fear of being judged
  • Hesitance
As we can see, there are many points to consider in the story but I undoubtably needed to narrow my ideas down to ensure my project didn't go in too many directions. From this, I instinctively felt that Imposed/Social conformity had the most potential due to the strong affiliation within the story.
 
Imposed/Social Conformity
 
This is a shared attitude in today's society as many follow what they believe to be the norm and again, this is evidently shown in the story by creating a core emphasis on the word 'stupid' and the constant private questioning towards the substance of the suit. Although every character in the story displayed great hesitance illustrating a lack of intuition when viewing something that never existed, due to suggestion and the fear of being classed as 'stupid', people chose to follow the majority influence. Majority influence plays a massive factor from others and therefore sacrifice their own opinions. This attitude can be evidenced when the Emperor believes everyone else to be able to see the suit and pretends to have the ability also. This demonstrates that this powerful character is easily persuaded and this is subsequently counteracted by the innocent child who is seen to be free of expectations, and therefore unafraid of speaking the truth and having his opinions heard. The innocent child could be seen as portraying those who chose not to participate in conformity and value individuality, shunned before his remarks are accepted as being the truth.